Good work deserves to be found.
These are some of our favorite businesses (and not just because they’re clients). We do what we do so other people can fall in love with them, too.
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Guelph Reflexology: a brand-new practice, fully booked in six months
- Started with no website, no reviews and no search visibility.
- Built the site from scratch and wrote all of the copy.
- Set up a simple review routine that produced 21 five-star reviews.
- Now appears at the top for “reflexology Guelph” and related local searches.
When Jen opened Guelph Reflexology (yes, she’s Aaron’s wife), she had no website and not a single review, so anyone searching for a reflexologist in Guelph had no way to find her. Word of mouth takes years to build, and a new practice doesn’t have years. Search had to bring in clients from the first day.
We built her website from scratch and wrote every word on it, so each page tells Google and AI tools what Jen does and where she does it. Then we set up a simple routine for asking happy clients to leave a review. She has 21 now, every one of them five stars.
Today, anyone in Guelph who searches “reflexology Guelph” or “reflexology near me” finds Jen at the top of the page. Even a plain search for “reflexology” puts her above Wikipedia and Healthline for people in Guelph, and those two usually own a word like that. Ask ChatGPT where to find a reflexologist nearby, and it sends you to her.
By the time Guelph Reflexology was six months old, Jen’s schedule was full.
“I figured I’d spend my first year waiting for the phone to ring. Six months in, I was booked solid. Most of my new clients tell me they just searched for reflexology, and there I was.”
Woodside Holistic: first in Guelph for the treatments it wanted to be known for
- Moved to a new home studio and narrowed its service focus.
- Rewrote the site around the way people search for each treatment.
- Now first in Guelph for “holistic facial near me,” “buccal massage near me” and “manual lymphatic drainage near me.”
- ChatGPT also names the studio for similar questions.
Kristen was changing a lot at once. She was moving Woodside Holistic into a new home studio in Guelph and cutting her menu back to the work she most wanted to do: holistic facials first, with buccal massage and manual lymphatic drainage close behind.
She had written her own website, and it did a respectable job for the business she’d been running. The new business needed more from it. People who had never heard of Woodside had to find it when they searched for those treatments.
We rewrote the whole site, page by page, around the words people type when they look for each treatment. That gives Google and AI tools a clear picture of what Woodside offers and where, which is most of what they need before they’ll recommend a business.
Three months on, Woodside is the first result in Guelph for “holistic facial near me,” “buccal massage near me” and “manual lymphatic drainage near me.” ChatGPT names the studio when people ask it the same kinds of questions. The results have held since the rewrite, and Kristen has as many clients as she wants in the new studio.
“Handing over my website wasn’t easy. I’m glad I did. Clients now come looking for holistic facials and buccal massage, which is exactly the work I want to do.”
Toronto Lymphatic Academy: giving every course a page of its own
- Old site squeezed nearly every course onto one long page.
- Reorganized the site so each course has its own page.
- Google visibility up 65% year over year; clicks up 17%.
- Now sells several higher-priced courses every week.
Cassandra’s and Thaís’ academy trains people in manual lymphatic drainage. A few students come from elsewhere in Ontario or across Canada, but travel adds up, so most live in Toronto, and those are the people who need to find them.
The old website had been written with ChatGPT, and nearly every course was squeezed onto one long page. It read well enough, but it gave search engines very little to work with. One page can’t be the best answer for every course someone might look up.
We reorganized the site so each course has its own page, written for the people searching for that course by name. We also added pages for the treatments the academy offers to the public, and those are starting to bring people in on their own.
Now the academy comes up first when people search for any of its courses by name. ChatGPT, which wrote the old site, now recommends the academy to people asking about this kind of training, in Toronto and across Canada. Compared with a year ago, the site shows up in Google searches 65% more often and gets 17% more clicks. And the academy is selling several of its higher-priced courses every week.
“Our students usually go searching to find out who teaches what they want to learn. Now we’re the first school they find, and we’re selling more and more of our courses.”
What these have in common
Every one of these businesses was good at what it does. The trouble was that Google and ChatGPT couldn’t tell. They don’t see skill. They read what’s on your website and your Google profile: what you do, where you do it, and what clients say about you. In each case, we made those things clear.
How it works for you
See where you stand.
We start with your free GorillaScore™ to spot your most important visibility gaps.
Choose the right plan.
You’ll get a clear recommendation based on your business and competitors.
Improve. Measure. Repeat.
We do the agreed work, check it after publication and report on what changed.
How could you grow with results like these?
Start with a free GorillaScore. It shows where your business comes up, and where it doesn’t, when people nearby search for what you do, including what ChatGPT says about you.
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